The Midland Affair, a 3-piece alternative rock powerhouse under Native Analog Records, emerged in 2023, gearing up for their debut album “Genesis” slated for a summer 2024 release. Their latest release, Do You Hear Me Now, is a potent alternative rock banger featuring emotive vocals, explosive guitars, stadium-rock ethos, and an immediate melodic line. Judging by this tune, their main virtue lies in seamlessly blending modern alt rock aesthetics with old-school songwriting, injecting genuine emotion beyond current hipsterism trends. Fearlessly embracing crescendos, The Midland Affair is set to leave an indelible mark on the alternative rock scene, promising a sonic journey that marries raw intensity with timeless craftsmanship.
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