Polysemous Swedish avant-pop duo Cult of Y are back with another sublime new song and video ‘Keep Your Garden Clean‘, taken fron their upcoming debut EP ‘Work In Progress‘, we feel privileged to host its exclusive premiere. A few weeks after ‘Glory Glory‘, insist on creating goosebumps with their hauntingly atmospheric, avant-pop, soundscapes, only this time this gem is a synth-soaked delirium accompanied by the distinctive, “Preacher-like” vocals, and accompanied by a noir/dystopian styled, b&w video is directed by award winning film maker Robin Kempe-Bergman.
The duo’s music half August Vinberg says: “The track is inspired by Jean Ritchie’s version of the song. I fell in love with it as soon as I came across the title. It fitted so well into the world me as Robin was exploring. I changed the chords to make more gloomy and Andre Stärnman helped me finish the production.“
About the video: “The video for Keep Your Garden Clean is the second part of our prologue and is in a way a return to civilisation. Visually it’s based on the infrastructure of the sleeping city and by letting the characters move through the shadows like the overlooked individuals they are, in my mind, they turn into a virus.“
‘Keep Your Garden Clean‘ is officially released on 2nd November.
Enigmatic Swedish experimental pop duo Cult of Y return with a brand new release ‘Keep Your Garden Clean’, lifted from the forthcoming debut EP ‘Work In Progress’ due this November. Following on from the duo’s noir inspired visuals for recent tracks ‘Glory Glory’ and ‘Mountain’, ‘Keep Your Garden Clean’ continues the cinematic theme, it is a brooding cocktail of cinematic pop, gospel, rock, scattered electronics, laced with a heady dose of haunting gothic imagery.
Like a symptom of our information age, Cult of Y ventures deep into our generational struggles with originality, loneliness as well as finding a collective sense of identity.
The track is a cross-pollination of layered beats, samples and dark electronic soundscapes. Imagine the bastard child of Moby’s Play and Kanye West’s Yeeezus. Add a fascination for pop culture, the occult and a love of David Lynch, Maya Deren, Lars von Trier and you get Mountain, an audiovisual release that grapples with the horrid feelings of our unoriginal reality. Jesus on the cross, followed by a knocked-up belly turning into a balloon, which later transforms into a mask surrounded with burned wooden sticks – almost creating a feeling of a newborn sun.“Hallelujah”, a voice from long ago calls out as a woman feasts upon a greasy hamburger replicating Warhol’s famous performance, while in the next scene the ketchup turns into blood…and a muted choir of parents cries out in agony. In this grainy and gory black-and-white music video, Cult of Y experiments with the idea of an infinite storyline containing every narrative possibility. Sounds, scenes and visuals, all borrowed or stolen, creates a continuous true crime puzzle that exists simultaneously on different levels of time and space. Because according to the duo time isn’t relevant anymore.
”In a way our reality is a remix of everything that’s come before, which means that nothing is original nor sacred anymore. It’s sad but at the same time liberating.” concludes August Vinberg who started out singing in the deathcore band Science of Demise but then turned to song writing and production having worked with artists like Selena Gomez, Marshmello, Kendrick Lamar, Camila Cabello, Karol G, Iggy Azalea and JAX to name a few. ”The music of Cult of Y is based on friction and sprung from layers of long lost songs and beats. You could call it intrusive but the purpose is simple and sincere – to make something old sound new.” “When creating the music video for ‘Mountain‘ we talked a lot about the middle ground between fact, fiction and what constitutes belief” says the director Robin Kempe-Bergman, one the original creators behind the internationally acclaimed audiovisual project iamamiwhoami. “The idea was to create a framework of images and ideas that could carry the strange madness of our modern times”. Cult of Y is like a fork in the road; a point in life where we have to make a vital decision. The vertical base of the Y represents youth. Left embodies the physical and earthly path and the right is the spiritual. In this duality Cult of Y patches together an alternative reality. Evidently revealing that the greatest horror doesn’t come from anyone else but from within ourselves.