BIG, by The X Collective featuring Celaviedmai, Jamel Franklin, and Shanny, is a powerful hip-hop anthem that dives deep into the struggles and triumphs of breaking through in a saturated industry. With its super catchy chorus, funky coolness and dynamic rhythm, BIG captures the essence of ambition and perseverance required to chase dreams in music. The accompanying music video, directed by Emily Shaw and Ele Breslin (Zapho) and shot and edited by Nicola O’Reilly (a.k.a BabyGirl Films), vividly portrays the relentless hustle and determination behind achieving greatness.
It’s a testament to the collective’s unwavering dedication and raw talent.
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