Chicago native Softmax makes a compelling return with her latest single, Swishers, marking her first release since her 2022 debut, But What If There Isn’t. This track stands as a shining example of avant-garde electro pop, drawing inspiration from the likes of the illustrious FKA Twigs. Produced in collaboration with Joel Ford, known for his work with luminaries such as Oneohtrix Point Never, Ford and Lopatin, and How To Dress Well, as well as Berlin-based electronic producer Gabriel Gifford, the single immerses listeners in a dramatic and dystopian narrative, probing the intricacies of online communication in 2023—a reflection of the pervasive disconnect between internal contemplation and the curated online personas projected by others.
“It’s about wanting to connect with the world and understand people while feeling further and further from it,” Softmax says.
Connect: