Emma Rowley‘s new single, Not At All, dives into the shadows, showcasing a moodier, edgier side to her sound. Known for her bright, catchy alt pop tracks, Emma switches things up with haunting lyrics and raw, autumnal vibes that hit just right for the season. The song was born in a late-night writing session and shaped with her husband, Kip, bringing an intimate intensity to the mix. Paired with a cinematic music video, Not At All is the first taste of Emma’s new era—a more vulnerable, fearless chapter that promises to keep us hooked well into 2025.
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