Tonight we feel elated to host the exclusive video premiere on Last Day Deaf, of Ontario indie/dream pop duo Soft Set‘s ‘More More More‘, which is the first single from their upcoming album ‘Still Life‘ set for release this summer. James Gray and Nathan Athay are competent enough to mix in their sonic blender 90s indie pop-rock, shoegaze, dream pop and MADCHESTER brit pop. 90s indie kids may have grown up a bit, perhaps gone bald, but never forgot Ride, The Boo Radleys, Slowdive or even Happy Mondays, and just in case you are still missing those days, this gem will bring back those sweet memories, via the duo’s own unique, artistic prism. Prepare yourselves for heavenly melodies, ethereal vocals, hazy wash of sound and delicate synth finishing touches… “The song that celebrates itself” is about loneliness and how people generally cope and sometimes never find happiness, and is accompanied with an alluring video directed by Simeon Ross and April Beatson. Enjoy responsibly!
It all started when James Gray and Nathan Athay met for the first time in high school in Barrie, Ontario, Canada. It didn’t take long in their friendship for them to realize that they had a lot in common, especially when it came to their taste in music.
Nathan started playing drums in a local shoegaze, space rock band and James wasn’t far behind, learning guitar and writing songs of his own. Soon after, James became the band’s backup guitar player, filling in whenever the main guitar player couldn’t make a show.
That band lasted only a few years, but James and Nathan continued to work separately on other projects, and worked together whenever they could.
Things really amped up in 2006 when James and Nathan were living in Toronto and were part of an indie rock band recording their debut album at e5 studios downtown. During that time, James and Nathan learned a lot about the recording/production process, which inspired them to continue to push themselves musically, and eventually create what has now become Soft Set.
Drawing on influences from iconic artists that have inspired them on their musical path—The Stone Roses, The Smiths, My Bloody Valentine, RIDE, Slowdive, Happy Mondays, The Boo Radleys, Mercury Rev—Soft Set’s music is sure to appeal to a broad audience. There’s definitely something for everyone on their upcoming release.Fun fact… RIDE’s Mark Gardener mixed Soft Set’s debut EP Love and Dancing (released in 2020) at his studio in Oxfordshire, UK (OX4 Sound). Their debut full-length Still Life (mastered by Slowdive’s Simon Scott) is set for release in the summer of 2022.