We’re thrilled to host the exclusive video premiere on Last Day Deaf of ‘Looking Away‘ by Monotronic, an eclectic collective of musicians based in New York City, founded in 2016 by guitarist and producer Ramsey Elkholy. The track delivers upbeat indie pop-rock at its finest, blending effortlessly melodic guitar lines with cool, laid-back vocals. ‘Looking Away’ captures a vibrant, infectious energy that’s perfect for fans of catchy, feel-good music. The accompanying video perfectly complements the song’s mood, adding a visual narrative that matches its indie vibe.
The band shared the following about the video: “This video was shot in Joshua Tree National Forest with a great group of people. In LA we rented a 1969 Buick Skylark convertible, and that served as the centerpiece for many of the key shots. The story is about a guy who falls in love with a girl who is unattainable. Throughout the video she appears and disappears like a mirage (staying true to the desert backdrop). In the end the male character’s visions come to life as he drives off into the sunset with his dream girl, while the viewer is left wondering if it was in fact all a dream.“
Press Notes:
NYC-based Indie band Monotronic “wraps you up in a melody where punchy drums, energetic percussion, and electronic synths produce nothing but pure adrenaline.” (ElectroWow) The band has attracted accolades from Relix Magazine, IM Music Magazine, EDM Movement, Hype Magazine, Rock Cellar, and more; now, is set to release their EP and video Looking Away, on October 11, 2024 and long awaited album Waiting for You out January 9, 2025. Notably, The “Sun Song” video premiered at #1 on VEVO’s Incoming Alternative and music video for “Kids of Summer” premiered at #1 on VEVO’s Incoming Indie playlist. Additionally,
Created from the vision of guitarist/producer Ramsey Elkholy, Monotronic combines his love for music with his inspiration from other cultures. Much of these influences are a result of his extensive travels throughout India and Southeast Asia. Spending two years backpacking throughout the world and studying Indian music in Calcutta, he later returned to Southeast Asia as a graduate student and lived among the Orang Rimba tribe in the rainforests of Sumatra, Indonesia for 2 years. Living this “collective” mode of life where the group is valued over the individual and everything is shared is an idea that Elkholy brings to Monotronic, where every musician is encouraged to bring their own creativity to produce truly “collective” music.
According to Elkholy, “Monotronic is a concept, whereby each instrument can be heard as a continuation of the other and the music sounds as one distinct whole, emanating from a single source.” Elkholy takes a hands-on approach, producing both the music and videos for Monotronic. The band’s work, specifically the singles “Kids of Summer” and “Buy Yourself a Dream”, have garnered radio play and both songs premiered at #1 on VEVO’s Incoming Indie playlist.
On the upcoming EP, Elkholy reflects, “The EP was suggested by Sat Bisla at A&R Worldwide in LA. He has been instrumental is much of the radio airplay we have been getting worldwide. We have been recording and mixing the songs while simultaneously shooting the music videos, and this pushed back the release date of the record to early 2025. So releasing this EP is a way of sharing some of the songs that we’re done with while we continue to work on the rest of the album. It’s basically a taster and sample of what’s to come! The EP is comprised of four songs: the first three songs are actually the first three songs on the record and the last song is a Tears for Fears cover that will not be on the album. “
Stay tuned as Monotronic releases more material throughout 2024 leading up to their new LP Waiting for You out next year. The future looks bright indeed!