iPods have yet to die! Apple has announced the release of their brand new iPod Touch, amongst rumors of iTunes demise. This latest iPod Touch is the seventh generation of the device, as well as the first new iPod model since 2015. Apple has previously discontinued three separate iPod devices: the iPod Classic in 2014, and the iPod Nano and Shuffle back in 2017.

This new device is promised to have “enhancements to power, capability and communication at a remarkable price.” The iPod Touch will run on an A10 Fusion chip bringing “improved performance in games, and for the first time on iPod, immersive augmented reality (AR) experiences and Group FaceTime.Greg Joswiak, Apple’s vice president of Product Marketing added in a press release available on Apple’s website that “the ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.” The device comes with 256GB capacity (for the most expensive model) and is available in six finished: space gray, white, gold, blue, pink, and (PRODUCT)RED. You can find the iPod touch now online as well as in Apple stores, starting at $199 (US) for the 32GB model, $299 (US) for the 128GB model and $399 (US) for the 256GB model. Viva the iPod Touch!

Sarah Medeiros