9+1 Q&A with Loki Ojha

What inspired you to first start making music? And how did you come to be in your current incarnation? Or if you prefer, a brief bio about you.

Before start I am very grateful for the opportunity to share my story
My real name is alok ojha and my brand name is Loki Ojha and I am from India
it could be a story for you but for me it’s a journey from Alok Ojha to Loki Ojha

I start from way back the time where I used to work company called Samsung India as a CG artist

When my projects end they offer me some other jobs which was not in my domain I did but at the end I become the victim of discrimination by the Senior under use and throw policy.

I could not get job even after one year due to deterioration of my skill set and Samsung name could not fetch me any things. I was getting rejected almost every interview i was at the dead end

“Sometime your life shatters in a way that you either get blind or get your eyes open.”

Then I deiced to do something along with refurbish my skill set

I start working over music video which contain dance, special effects and story considering the fact I need to do it alone with all my limitation and within the limitation
And I had no idea what to do… how to do…..
Next one year I spend day and night with 2 gb ram PC searching on YouTube for every knowledge which I required.

I used my PC for CG work, , recording , music, sound and I used my cell phone nokia for the camera shoot.

Among many limitation software and hardware and many setbacks and many criticism and lots of hit and trial kind of video I made it was so horrible it was garbage and waste of whole time but only one thing was good there that I know the procedure now only I have to refine it. Then I start again. And when I finished my second try it was far better than the first one the name of the video was devil share or sharefordeath

That’s how Loki ojha was born and I become the producer of my first music video.

But next war and burning question was what I suppose to do with it after many search someone advise me send your video to festival then next few month I start searching festival and sending my video to them.

I was getting rejected by many festival as I was unable to pay their entry fees and not able to send DVD but I was keep on requesting them For fees waves off and sending video through net.

I went to the media for help but they refused to cover me as they find this as a self-proclaimed promotional video and demand money No help or support but criticizing was very high from everywhere.

That was my struggle part…

One day i got information that my video got selected in one Spanish festival I was very excited and happy but again criticism come with it as Its nothing but just a stroke of luck but After that my video stated creating waves by getting selected in 15 festivals all world the world like Spain, USA, Italy, Germany, Australia, Brazil, Become the part of BBC and reached to the Cannes festival and got the media attention world over..

My video got covered UK magazine and radio and my video start becoming the part of the events in USA. Also verified by Google

kind of the music or style or kind of impact it had People start comparing my video with Great Michael Jackson and they started seeing me as multi-dimensional artist.

Harare International School (Zimbabwe) find my story motivational and inspirational so that they put on schools web site.

One of the pioneer collage in education Birla institute of technology Invited for my motivational speech

Also become the part of IIACFF – India International Animation & Cartoon Film Festival 2015 October 5, 2015

IIACFF held in New Delhi on 1st Oct. 2015. Javeed Jaffrey and Mary Kom was brand ambassador of the festival. I was among the jury

Here I become Marketing person and promoter.

Provide us with some info about your latest release…

As I am keep on working and making more music videos I am trying to be versatile and try to do experiments with my music dance and animation and effects style……. latest release…

Which ones would you consider your main influences both music-wise & non-music-wise?

At a very early age I started listening English music and I used to listen every things like from pop, rock, metal, hip hop, country music ,from late 60s 70s 80s til now from beetles to queen or Madonna, Michael Jackson sting, Duran Duran, Savage Garden, many more and so on for me I am influences by everyone because everyone is best in his or her own way and style I am fascinated by all.

In what way does your sound differ from the rest genre-related artists/bands and why should we listen to your music? In other words, how would you describe your sound?

Maybe I sound foolish but I believe you cannot create any things new as every things within in the sun nothing is out of the sun but yes you can represent something old in a many new ways and if you see many old song when they represent in a new way they made hits so I am trying to find much better way to show it
Like in my all music video some people like my music some like my way of dance to them its seem like Michal Jackson some like my effects and animation some like my story line so they have their own perspective to like my video and music.

Please name your 3 desert islands albums, movies & books…

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Do you prefer studio or performing live and why?

I love to do both in studio and live as well …let me explain
When I do something let assume dance in the studio I know it’s a part of the process and final outcome with effects and all would be more different and more better and also you can do many retake if you are not happy with the level of energy or you anticipate that you can do much better in next retake
And when you are live on stage there is no retake only you have to do in one go also there is no editing part there and you performing live and getting result live along with your performance and when you getting appreciation your energy level go high same time. I mean to say in live performance action and reaction goes side by side.

Is there any funny-unique story you would like to share with us, always in relation to your music ‘career’?

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Which track of your own would you point out as the most unique and why?

Every track of mine I find them unique why because I am still learning and it’s a never ending process and every time I try to do experiment with my music and every music just like a new born baby with its own quality I think I still need to learn and still have to move beyond what I did before.

Would you like to share with our readers your future plans?

While I continued my journey to search my true potential and pushing myself in to many more dimensions and looking for right kind of people to team with it’s a search to get the right one because when we search for something we get many wrong one with low level of vision but when you go through the wrong one its will give you knowledge with the experience how to judge the right one when they appear in front of you
Who can see out of their blindness if I walked up this far alone what would be or can be if I get have right people as team and support.

Free question!!! (Ask yourself a question) you wish to answer and haven’t been given the opportunity…

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Curated by: Christos Doukakis

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