Bay Area artist Louis Davis, Jr. (aka Unconventional Loui) delivers a deeply grounded hip hop track that fuses soulful R&B textures with thoughtful lyricism. NEVER GAVE UP rides on a smooth, reflective groove—part golden-era storytelling, part modern motivation anthem. Both Davis and Pay Stubb bring sharp verses that balance confidence with sincerity, turning personal struggle into uplift.
Echoes of Nas and Common surface in the tone and flow, yet the track stands on its own with emotional weight and effortless authenticity.
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