On 27th of May, Holy Fuck will be releasing their first album since 2010’s ‘Latin‘, through Innovative Leisure. The director of the video Michael Leblanc gave to Pitchfork the following statement it:
“Brian and I decided to shoot the video in Romania so we could cast authentic people in a unfamiliar setting. I wanted to shoot most of the scenes when the sky was just about to fade and use as much natural light as possible. This helped with the surreal style I was trying to create.
I was lucky to have my Romanian friend Miruna Soiu who helped produce/translate and her husband Ian Mcgettigan who’s one of my best friends who helped with all things including being the dolly grip and doing most of the driving. Myself, the two of them and my girlfriend Erika Lobko who’s a local set designer from Toronto flew over. There we found our two main characters and now friends Marius Staicu senior and his son Marius. They were perfect in every way.
Everything I had hoped for and way more really. Casting was really fun as we just walked around Zarnesti and asked people if they’d like to be in a music video. We shot most of the video in Sirnia a small village near Brasov where both Ian and Miruna had once stayed. It was through their contacts that we were able to do this video. Without them and Erika who ended up operating on many shots the video would have never been made.”