Exclusive video stream: Electric Floor’s ‘Bluedive’ from upcoming ‘Fader’ EP out March 6th via Vipchoyo Sound Factory

‘Bluedive’ is a perfect example of how an addictive indie tune should sound like. Powerful and mellow at the same time. Trippy and solid at the same time. Pessimistic but with rays of light blinding us with optimism. The sun behind the sunset. A drive without brakes but with no obstacles nearby. Nowhere to crash, nowhere to stop.

Italian synth-rock trio Electric Floor thinks big and takes the song from a pure indie hit, to a stadium rock anthem and vice versa. Like early days U2 meeting Snow Patrol in the corner, and closing the eye to Interpol at the same time.

Mauro Nigro (N2 Video Productions), director of ‘Bluedive’ video did the best job to amplify the tension making extensive use of slo-mo and adopting the simple, but always successful, idea of  “chase-and-run”. And in the very end? Will our hero make it? Gotta watch this magnificent one, and then close your eyes and play it on repeat over and over.

Electric Floor are our fresh indie darlings. Hope they are yours too!

New wave synth-gaze outfit Electric Floor have announced they will release their forthcoming ‘Fader‘ EP in March via the Vipchoyo Sound Factory label. The Italian trio now presents ‘Bluedive’, the first single from this album, which exhibits clear underpinnings from Psychedelic Furs, Echo & The Bunnymen and Modern English and will appeal to fans of Interpol, Kasabian and The Wombats.

“Bluedive is like a surge – it was born during a bad period for us. Initially it was only messy ideas, but we gradually gave it form. The lyrics are suspended between romance and sadness, anger and exhortation,” explains Emanuele Chiarelli. “Just like the other songs, our lyrics in this one are very emotional and tidal.”

‘Fader’ will be their third album, following up the self-produced albums ‘300’ and ‘Falsità reali’ and singles ‘Your Blue’ and ‘My Bloody G’. On this latest release, the band is geared more towards an electronic sound.

The latest few singles have brought them increased press and radio coverage in numerous countries, but ‘Fader’ will likely see this attention explode due to the virtually melting pot of synthpop, shoegaze, chillwave and electrogaze presented here. “This selection of songs features tracks closely linked to each other with a common denominator in that they dive into our conscience,” explains Emanuele Chiarelli.

Simone Costantino De Luca, who handles programming and keys in Electric Floor, comments: “Everything starts from sound suggestion. Our biggest strength is setting the mood and our lyrics give it meaning. This EP is the result of a dialogue amongst ourselves. Every song on the forthcoming EP was written during the same period and we think this is a dead romantic album, after all.”

The ‘Fader’ EP will be available on CD via Vipchoyo Sound Factory, as well as on digital download and streaming platforms.

CREDITS 

Alberto La Riccia – Engineering, recording, mixing, mastering

Piero Nudo – Artwork
Mauro Nigro, N2 Video Productions – Bluedive video production