Tonight we have the pleasure to exclusively host the premiere for the latest video by French multi-instrumentalist, singer-songwriter and producer based in London, UK, Orava.
‘Now I Know‘ is a song about ‘realizing how hard it is to change our vision on life. The song points out that no matter how beautiful and valuable our stories are, we tend to focus on trouble and forget that everything is a matter of perspective‘. and what we love most is the warm & expressive vocal performance, the genre-breaking sound from indie electronic to alternative rock and even French house finishing touches, and the alluring accompanying video, which was shot in Vercors Regional Natural Park, a protected area of forested mountains in the Rhône-Alpes region of southeastern France, unleashing vigorous freedom vibes.
Drawing inspiration from French house, classic electronic, DnB, and traditional rock, Orava blends analog and digital, homemade recordings with elaborate production, and vintage instruments with synthetic textures. Opening with subtle digital pads and melodies that give way to distorted vocals, powerful drumbeats and harmonized guitars, “Now I Know” touches on themes of loneliness, denial, and the subjective nature of reality. A graduate of the Musician Institute of London and influenced by artists like Daft Punk, Phoenix, and Depeche Mode, Orava’s music video was shot in Vercors Regional Natural Park, a protected area of forested mountains in the Rhône-Alpes region of southeastern France. The single artwork was shot by French photographer Richard Bellia, known for his work with Kurt Cobain, The Cure, Joe Strummer, and Serge Gainsbourg